Heidi Klum Is AIGNER's New Face: Bags, Trench Coats, and Personality

Heidi Klum for AIGNER: More Than Just a Celebrity Face

I admit it: when I was sitting yesterday morning at Passeig near my café con leche, I first thought of a classic promo coup. Then I saw the shots — understated, with leather, colors that linger. Heidi Klum is the new global ambassador for AIGNER. Not a loud spectacle, but a quiet statement: pieces that stand out without shouting.

The Campaign and a Small Detail That Sticks

The photos, according to the house, were shot in Los Angeles by a well-known studio photographer. In the images Klum wears several pieces from the Fall/Winter 2025 collection: the CYBILL Bag in classic Black, Burgundy and Cognac, plus a dark red leather trench coat that provokes reflection (in a positive sense). My impression: the pieces feel as if they carry a story. Not just accessories, but companions for everyday life and travel — just as Klum herself does.

Particularly popular seems to be the CARRÉ SOFT in Cognac: soft leather, a braided handle you want to touch. Klum is said to own several sizes — a large model for when you're on the go, a small bag for quick appointments. Such statements come not only from PR copy; on the street you hear people who are buying exactly these combinations.

A Look, Many Facets

The collection plays with contrasts: restrained cuts, bold colors, and a few playful details. The FARAH Bag in Burgundy accompanies a dark red coat that feels more like a confident evening gown than a standard coat concept. Christian Alexander Beck, Creative Director of the brand, describes the collaboration as inspiration: women who stay true to themselves and enjoy their style. Sounds good, I'll take that with me.

For us on the island, that has a small side effect: bags sturdy enough for the weekly market and a boat trip, yet elegant enough for a dinner at the harbor, always work. I imagine the CARRÉ SOFT at the Sunday market in Santa Catalina — sounds practical, right?

Available is the Fall/Winter collection since July 2025 in all AIGNER shops and online. For fans of the brand, the classic tones and the feel of the leather are the buying arguments. For Heidi fans, it's another facet of her public life: model, businesswoman, style icon.

Will the collaboration last long? In a quick chat in a boutique I would say: the pieces have what it takes to secure permanent spots in the closet. And yes, I will take a closer look at the storefronts on my next walk.